Partner with Softr

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About Softr Partners

Softr Partners is Softr’s program for freelancers and agencies who build custom apps, client portals, internal tools and other business software on Softr for their clients. It was previously called the Softr Experts program. As a Softr Certified Partner, you get a listing in the Softr partner directory, leads matched to your skills, a revenue share on the Softr subscriptions of the customers you work with, and direct access to the Softr team. Who the program is for Agencies and freelancers building custom apps, portals and low-code solutions for clients. Many partners specialize in one of Softr’s supported data sources, such as Airtable, HubSpot or monday.com. Others focus on solutions for a specific industry, such as HR, finance or education. In the program, a freelancer is a partner who works alone. A team of more than 2 people counts as an agency.

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Partner tiers

Every partner belongs to one of two tiers: Partners earn ranking points by registering projects, adding portfolio entries, sending project updates, responding to leads, collecting customer feedback and bringing in active users and client subscriptions. Points come from the last 180 days, and the most recent 90 days count the most. You can see your rank on the partner leaderboard in the Partner Portal. A Premium Partner who drops out of the top 20% for 2 quarters in a row moves back to the Certified tier. Softr sends one quarter’s notice by email before that happens. Enterprise Partner designation Enterprise Partner is an extra designation shown next to a partner’s tier. It is by application only, and you apply from your partner portal profile. Among other requirements, applicants must:

• Be a Premium Partner now, or have been one in the last 12 months
• Carry active professional liability insurance of at least $1M USD
• Have worked with at least 2 enterprise clients (250+ employees or $250M+ USD annual revenue), with a case study or references
• Offer enterprise-grade services, with clear pricing, timelines, quality control and documentation
• Have a team of at least 4 people covering Softr development, account management, change management, training and ongoing support

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How to become a Softr Certified Partner

Portfolio entries and registered projects are not the same thing: The same client job can be both a portfolio entry and a registered project. Once you’re approved Your profile and portfolio entries are published in the partner directory and the partner solutions directory. You’re invited to the Softr Slack community, you start earning revenue share and points on your registered projects, and you become eligible for matched leads.

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Submission standards

The Softr Partners team reviews every profile, portfolio entry and project against these standards.

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Partner profile

• Every field is completed.
• The short and long bios are well written.
• The profile photo and feature image are high quality.
• Your Softr certification is current.
• Profile content is written in English. The long bio may also include a version in your local language.

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Portfolio entries

• The app solves a real business problem, for a client or for your own business. A simple vibe-coded app without a clear business use case doesn’t qualify.
• The app is built on Softr, and the app URL is the public-facing link, not a preview link.
• Every field is completed, with a well-written short and long description.
• The feature image and gallery images are high quality and show what the Softr app does.
• No screenshot or video shows personal or sensitive user data.
• If the entry is public, the client has agreed to it being shared. If they haven’t, set the entry to secret: only the Softr Partners team can see a secret entry, and it still counts toward your application.
• Entries can be written in your local language.

A demo video is optional, but it makes an entry stand out. If you add one:

• Host it on a public, embeddable URL (Loom, YouTube or Vimeo).
• Record a high-resolution screen capture of the Softr app, narrated in English, with no camera.
• Show the live app working: what it does, who uses it and the problem it solved for the client. You can also show Softr Studio, data sources or automations behind the scenes.
• Keep it between 2 and 5 minutes.
• Don’t show personal or sensitive user data.

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Registered projects

• The project is for an external client, not an internal or personal project.
• Work is underway when you register it (support work counts), or the project ended within the last 12 months and the client confirms it through the feedback survey.
• Every field is completed, including the client’s contact details and the app’s Studio URL (not a preview link).
• The project is written in English.
• While the project is active, you send a project update every month (every 20 work days). The portal asks for these automatically.
• When the project ends, you send the client one feedback survey from the project details page, using Send survey.

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Revenue share

Partners earn a share of a customer’s Softr subscription revenue when they work with a new Softr customer. A customer counts as new when their first subscription payment comes after you start the project, or up to 45 days before it. A customer comes “through Softr Partners” when they reach you from the partner directory’s Get matched with a partner or Contact partner forms, or from a direct referral by the Softr team. The period starts when you register the project in the Partner Portal and lasts a fixed 12 or 24 months, even if the customer pauses their subscription. If you move up or down a tier, your existing revenue shares switch to the new tier’s period. Enterprise deals use a sliding-scale commission paid on the first payment only, and every partner earns the same rate on them, whatever their tier. You register projects in the Partner Portal, and payouts are made through PartnerStack. You don’t need to add leads in PartnerStack yourself: registering a project links the customer to your account. Only registered projects earn revenue share. Portfolio entries don’t.

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Program conditions

Accurate representation: Represent Softr accurately and professionally. Avoid content or public statements that misrepresent Softr, such as outdated positioning, false product information, incorrect branding or untrue competitor comparisons. We provide resources to help you position and sell Softr correctly and to keep up with new capabilities. Professionalism: Constructive feedback and honest opinions are welcome. Public statements that are unprofessional or inappropriate may lead to removal from the program at our discretion. Active participation: Partners are expected to stay active. To receive matched leads, you must have earned at least 1 partner point in the last 90 days, have a complete profile and have signed the partner agreement. Certification maintenance: Keep your Softr certification current. We may remove partners who don’t meet these conditions.

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Program benefits

The free sandbox workspace is for demos and training your team, not for hosting client apps. Partner Portal The Partner Portal is where you manage your profile, portfolio entries and registered projects, respond to leads, track your rank on the leaderboard, send requests to the Softr Partners team and add team members who can log in with you.

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Apply to become a Softr Certified Partner

Ready to grow your business with Softr? Apply to Softr Partners, or read more on the Softr partner program page. Questions? Email the Softr Partners team at partners@softr.io.