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Using Mailchimp you can collect email addresses from your audience, who fill out email capture forms on your website. All email addresses will be sent to and stored in your Mailchimp account.


When you use a building block with email capture form (e.g. Hero section with email capture), you will see the following options in the sidebar to choose from.
Choose "Add to Mailchimp" option to collect emails via Mailchimp. After selection, you will see the following field appear - "Action Url".
You need to locate the "Action Url" from your Mailchimp account, and copy paste it in this field.

How to locate Mailchimp Form Action Url

Follow the steps below to locate the action url.
1. Log into your Mailchimp account and create a mailing list for the people to sign up for (if you haven’t already).
2. Once you have a list simply click on the list and go to "Signup Forms" at the top and select the "Embedded forms" option.
3. Now you should see a box for you to copy and paste the code. Inside this box there is a section that starts with action="" and inside the action is the URL you’ll want to copy.
4. Copy / Paste that action url back to your sidebar, in "Action Url" field. Softr automatically saves it for you and you are done!
Start seeing your audience grow!
If you're testing the form submission and not getting anything on Mailchimp, that could be due to Double Opt-In being enabled in your Mailchimp settings. When it's enabled, the user that submits the form receives a confirmation email. Only after the submission is confirmed by the user, it is sent to Mailchimp. You can find more details here.
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How to locate Mailchimp Form Action Url